With fierce competition for top talent, forward-thinking companies must be intentional about creating their workplace culture. Studies show that 30% of job seekers leave their jobs within the first 90 days citing culture issues. Losing an employee is incredibly costly and disruptive (just ask Uber). When your very own corporate culture is at least partly to blame, it’s time to start thinking hard about the workplace you want to create so your employees—and your business—can thrive.

There are more freelancers and contractors than ever before supporting the traditional 9-5 industry—so many, in fact, that we’ve given this workplace shift an official name: the Gig Economy. It’s no passing fad, with research from the Bureau of Labor Statistics showing that in the U.S. in 2018, 16.5 million people were working in “contingent” or “alternative work arrangements.” The breakdown? Nearly 6 million people held contingent jobs, while 10.6 million folks were independent contractors, on-call workers, filled in as temps, or had signed up with contract firms.

Have you ever witnessed something so amazing it brought tears to your eyes? Put a lump in your throat? Or stopped you dead in your tracks?

You might never have thought about it until now, but that intense physical, emotional and mental response is the emotion of awe.

When you download our free Bright Culture Pledge (use the form at the bottom of this page), you’ll get 15 guidelines to help you develop great company culture. We’ve thought long and hard about every point on this pledge (trust us, there were plenty that didn’t make the cut). Here, we explain why each one of these commitments is essential to building a culture where your teams and your organization can shine.