When you download our free Bright Culture Pledge (use the form at the bottom of this page), you’ll get 15 guidelines to help you develop great company culture. We’ve thought long and hard about every point on this pledge (trust us, there were plenty that didn’t make the cut). Here, we explain why each one of these commitments is essential to building a culture where your teams and your organization can shine.

We all know the importance of company culture, but we are less clear on just how to create it. Culture drives an organization’s performance, engages its employees, and inspires a clearly defined direction and link to a meaningful mission. However, in order for a strong company culture to grow and thrive, it needs to be led by strong leaders.