WORKING WITH LEADERS & COMPANIES TO MAKE THEM GREAT
IS MY WAY OF CHANGING THE WORLD.Candra Canning | Live Bright Now
After decades as a business executive, working with clients such as Apple, Levi’s, Coca-Cola, VISA and HP…
I transitioned into culture work because if the culture isn’t right inside an organization — it doesn’t matter what the strategy or marketing message is — the company will not be successful.
CULTURE IS THE FUEL THAT POWERS RESULTS.
I founded Live Bright Now to help organizations create environments where leaders, teams and individuals live their boldest and brightest lives.
From years of heading up an outdoor leadership program for kids, I observed the incredible benefits of time outdoors.
Science is now highlighting that the transformation that takes place in the outdoors is due to the emotion of AWE.
It has powerful benefits for our health and well-being, something I’ve known my entire life.
AWE cultivates connections with ourselves and others
AWE expands boundaries and perceptions and deepens humility, allowing leaders and teams to break down barriers and perform at new levels.
That’s why I go beyond traditional corporate culture & leadership development work and take people out of the conference room and into the outdoors.
IT’S A WAY COOLER WAY TO DO CULTURE.
My Corporate Culture & Leadership Development programs, infused with ADVENTURE + AWE, transform lives.
IT’S WHAT I LIVE FOR.
From her earliest days, she had a fanatical love of the study of business and management.
Childhood dinner conversations with her entrepreneurial father and his business partner of 58 years always included lively discussions about business, leadership, ethics and best practices.
When she was 14, her father thought it would be a good idea for Candra to get a job for the summer.
She did the numbers and decided that she could make the most money if she worked for herself. So, she started a window washing company called Candy Canning’s Domestic Services.
The company grew to include house cleaning, party serving and catering and employed 24 people. She sold it for 5 times the value before she went away to college.
She pursued business and marketing at the University of California at Berkeley, traveled around the world for a year after graduation and then embarked on a career in marketing and management.
As Director of Innovation at Highway One, a division of D’Arcy, Masius, Benton & Bowles, Candra focused on Fortune 500 clients such as Apple, Levi Strauss, Coca-Cola, Visa, and HP.
Candra also served as Director of Client Services at Netcentives and as a Marketing Executive for East West Partners at Tahoe Mountain Resorts.
She pivoted to the human side of work because she realized that the messages we put out into the world through marketing are not nearly as important as ‘who we are being’ on the inside of the company.
She became a certified leadership coach and began directing her talents towards culture as Director of Employee Engagement.
After several years, Candra startedLive Bright Now and has been helping build strong cultures and leaders ever since.
Candra was raised by an adventure expert.
At the age of 4, Candra’s outdoor adventures began when her Dad taught her to ski. She and her Dad would play hooky from school on powder days.
Her entire childhood was punctuated with lots of time in the outdoors.
She paddled rivers, climbed peaks, backpacked and even skied across an entire mountain range.
In grade school, her family loaded up an RV on an extended trip to Mexico for some international adventure.
ADVENTURE + AWE has been a part of Candra’s entire life.
In 1992, Candra was invited to climb Denali.
She was the only woman and only American on the 22-day expedition. The 4-member team endured several challenging storms during their climb.
That Spring season still holds the record for the most severe weather and the largest number of fatalities on the mountain. The team kept their heads and managed to summit safely amid the emergencies and mountain rescues that ensued.
Candra learned that it’s easy to get caught up in the drama of a situation, but if you trust yourself and maintain your focus, you can achieve big goals in the middle of challenging circumstances.
That experience was a defining moment of pushing beyond limits to new levels and new perspectives.
CLIMBING MOUNTAINS LITERALLY HELPS ME “SEE FROM ABOVE”.Candra Canning | Live Bright Now
With a friend, Candra biked across the U.S. over 4,000 miles from the West to the East Coast.
From the seat of her bike, Candra fell in love with the U.S., with the friendliness and care of the people..
One day, a woman baked chocolate chip cookies and was waiting with warm cookies and milk when they arrived at the top of the pass in Jackson, Wyoming.
A couple in Colorado gave them the key to their cabin on Vinyl Haven Island, so they stayed there a week after the ride. As they got off the ferry on the island, the entire town greeted them in the street with a welcome party.
“The University of California, Berkeley, taught Candra Canning how to make a living.
But it was a nasty cold mountain in Alaska that taught her how to live.”
– Fresno Bee August 2, 1994
I LEARNED…WHATEVER YOUR SUMMIT IS,
IT YOU WANT TO REACH IT, YOU CAN DO IT.Candra Canning | Live Bright Now
BHUTAN – A HAPPINESS STUDY.
In 2012, Candra traveled to Bhutan, the tiny Himalayan country that is known for measuring Gross National Happiness (GNH) rather than Gross National Product (GNP).
She was invited to facilitate an expedition that crossed the country on foot and mountain bike, while filming a documentary on happiness.
What became obvious in getting to know the Bhutanese people is their sincere gratitude for even the simplest things in life.
One early morning, Candra was hiking up the trail and came upon a yak herder merrily singing as he walked with his young daughter riding the yak. She told him that she was in his country to learn more about happiness and she asked him why he seemed so happy.
He said “I ate, and that is a great reason to be happy.”
Candra has traveled the world in pursuit of adventures and new perspectives and shares them in her culture and leadership work.
Whether leading an AWE hike for women executives…
introducing the concept of AWE to 3rd graders at Girl Scout camp…
or climbing a challenging peak with an executive team…
Candra loves to share the beauty and benefits of ADVENTURE + AWE with everyone she meets.
Live Bright Now donates 1% of revenue to kids’ outdoor Adventure + Leadership programs to help them experience ADVENTURE + AWE at an early age.
We are committed to igniting the leaders of tomorrow by getting them into the outdoors to gain confidence, self-reliance and teamwork skills.
Meet this year’s partner – Adventure Risk Challenge.