A business culture where:

1. Listening is at the source of customer and associate interactions. More listening and less talking!

2. People are played to their strengths, rather than working on their weaknesses.

3. The mission and vision of the company genuinely inspires the team.

4. Everyone from the executive suites to the janitor Walk the Talk. There is not a separate set of rules for executives!

5. Social and environmental responsibility are the point of entry, not the latest program.

6. Investing in and developing people never gets cut from the budget.

7. Associates are involved in decisions that effect their work.

8. Innovation and creativity are encouraged from all levels of the organization.

9. Transparency: There are no internal corporate secrets.

10. Loyalty is earned by how people are treated at all levels of the organization.